Probably the most trusted insurance coverage manufacturers of 2024 revealed


One of the vital points of a manufacturers identification is to be trusted. As an insurer, securing and preserving the belief of your clients will strengthen their loyalty to you as a model. For a lot of, belief is one thing that overrides the draw to deciding on the most cost effective supplier, and we all know that belief pays dividends relating to phrase of mouth amongst shoppers.  

Annually, we use our Insurance coverage Behaviour Tracker (IBT) to survey over 48,000 house and motor insurance coverage clients to get their ideas and opinions on their suppliers. It’s from this knowledge that we are able to discover out who’re the highest-ranking insurers when it comes to buyer belief.  

Though we’re nonetheless within the midst of a cost-of-living disaster, buyer belief hasn’t decreased over the past 12 months. In truth, it has remained comparatively regular all year long. 

Client Intelligence Perception Analyst, Kalle Myllarniemi, has been intently inspecting this 12 months’s Awards knowledge. “The common rating for belief has fluctuated marginally all year long, nevertheless on the entire this metric has remained comparatively regular. This will appear counterintuitive at a time when inflation has been working rampant.”  

“Within the first half of 2023, procuring and switching charges shot up in our IBT knowledge, which additional highlights the significance of name power, which closely correlates with model consciousness and belief.” 

Being a trusted model is essential for long-term success and sustainability. It creates a constructive relationship with clients, fosters loyalty and repeat enterprise, and units the stage for progress and aggressive benefit. 

We’re thrilled to share the Client Intelligence Awards 2024 winners for ‘Buyer Belief’:   

Motor Client Belief 




Direct Line 

John Lewis 


NFU Mutual 






House Client Belief 


Direct Line 

First Direct 

John Lewis 

Lloyds Financial institution 



NFU Mutual 



 *Please observe: Winners are listed in alphabetical order  

Belief rising in sudden circumstances 

Myllarniemi provides, “The significance of belief is amplified, now greater than ever. At a time when just about all insurance coverage premiums are going up, clients will probably be questioning what has precipitated the value will increase at renewal. Particularly because the insurance coverage trade as a complete continues to bear a foul popularity amongst shoppers for seemingly making an attempt to maximise their very own good points on the expense of consumers.”   

“This 12 months’s outcomes confirmed that compared with younger folks, older clients will arguably worth model ‘belief’ extra, as they’ve had a few years of expertise with renewals and with potential claims, due to this fact they’re extra prone to take into account different points than simply value when deciding which insurer to go together with.” Myllarniemi displays.  

The Client Intelligence Awards permits its winners to have fun their accomplishments. The opinion of different clients means greater than the value of the insurance coverage for many of these procuring round for a brand new supplier, which is why we encourage winners to benefit from it!  

Our analysis reveals that customers are over 5 occasions extra possible to decide on an organization that had an award based mostly on actual buyer suggestions than an organization that had received an award based mostly on the opinions of trade consultants. That is why the Client Intelligence Awards are in their very own lane of trade awards.  

You probably have been one of many triumphant manufacturers to have received this 12 months, please get in contact, and a member of our group will probably be comfortable to talk to you about how we can assist you capitalise in your win.   

 Are you a 2023 winner? Enquire about your award in the present day…

Congratulations  – what an achievement! Why? As a result of these awards are based mostly purely on their suggestions – and so they say you’re the model to be with. Now it’s over to you to resolve the way you want to maximise the worth of your award win. Click on beneath to search out out extra… 

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