Do not use the phrase ‘growing old’ in consumer retirement talks, use this as an alternative


Respondents to the Harris Ballot for Age Waves within the U.S. additionally discovered that it’s higher to speak about “longevity” to this technology who discover the phrase extra interesting than “growing old”.

Over 50s are additionally not happy with how they’re portrayed within the media – as frail, grumpy, or incoherent – and different unfavorable stereotypes of longevity.

Most (83%) folks aged over 65 say it is extra necessary for them to really feel helpful than youthful of their retirement years.

The brand new retirement

Together with how pre-retirees see their life-style, their view of retirement can also be totally different from earlier generations.

Whereas there could have been discuss of relaxation and rest from previous retirees, 66% of these in or approaching that stage of life in the present day see retirement as a brand new chapter in life and 59% say they wish to work in some kind in retirement.


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