Antler Investor Memo Collection: Anda’s wearable makes use of breath tech to curb stress and nervousness 


Firm title: Anda 

Based: 2023 

Stage : Pre-Seed 

Founders: James McWhinney, CEO, and Elisabet Sigurdardottir, CTO

Present traders: Antler 

At the moment elevating: Sure 

The enterprise 

The worldwide well being and health sector has considerably broadened past bodily train and food regimen lately to embody holistic psychological and bodily wellness. This has been fuelled partly by shifts in client sentiment and demand by know-how advances of wearables. 

In response to SingleCare, in 2019, one-third of individuals globally felt burdened, anxious or indignant. The worldwide Covid pandemic was then seen to exacerbated this problem with seven in 10 staff throughout Australia (70%) saying they expertise stress at work not less than as soon as per week, up from 62% pre-pandemic, as reported within the Mirage Information.

The Covid pandemic has additionally seen the $1.5 trillion well being and wellness business develop at an annual charge of as much as 10%. Breathwork is a rapidly rising phase on this market. 

Anda empowers people to attach with the transformative energy of breath and take management of their bodily and psychological wellbeing. The jewellery-like Anda band is a great system that serves as a private respiratory coach in moments of stress and nervousness. 

Utilizing haptic suggestions within the type of a delicate squeeze to imitate inhaling and launch to imitate exhaling, the Anda band will proactively information customers via optimised respiratory strategies. The Anda band is activated by recognising bodily indicators of stress and nervousness in customers. 

The inspiration to construct the corporate stemmed from the founders’ private experiences with the facility of breathwork. Elisabet, co-founder and CTO used breathwork and mindfulness practices as a part of her restoration from a again damage. This expertise, and distinctive benefit that each founders are breath coaches, sparked the concept to create the Anda band. 

Wearables have expanded past utilitarian good watches as demonstrated by the Oura Ring which by 2022 had bought over one million rings and was valued at above US$2 billion. 

The Anda band will leverage rising client demand for each stunning wearables and holistic well being. 

Antler funding thesis 

“Whereas different options give attention to managing stress after the very fact, the Anda band will assist folks to alleviate stress within the second by offering real-time help,” says Antler Australia Companion James McClure. 

“Not solely that, the band will probably be fantastically designed. As a substitute of wanting like a clunky tech wearable, it appears like a chic piece of jewelry. 

“With the added benefit of being a first-mover bringing breathwork into the {hardware} good wearable house, Anda is creating progressive know-how that solves a difficulty that impacts over two billion people globally. 

“James and Elisabet are the staff with an unfair benefit to capitalise on these developments given their creativity, drive and complementary expertise.” 


To this point, Anda has amassed a major waitlist of registered purchasers. 

Along with this, the founders have constructed the Anda Breathwork Group which has flourished right into a vibrant and various community of breathwork coaches and fans from around the globe, and now develop into one of many largest communities of its form in Australia. 

The staff is at present constructing its {hardware} prototype and hopes to convey it to market in early 2024. 

Newest funding 

Pre-Seed from Antler 

Use of funds 

Antler’s funding will fund product growth, together with refining the Anda {hardware} know-how and constructing the accompanying software program.

Anda may even undertake a advertising marketing campaign to generate consciousness and pleasure for its upcoming Kickstarter marketing campaign. 

Along with funding, Anda stated Antler’s broader help has been instrumental in driving the expansion and scalability of its enterprise. “Antler has offered us with invaluable assets, mentorship, and a strong community of specialists and business connections,” says Anda co-founder James McWhinney. 

“By way of Antler’s intensive community, we’ve got been capable of faucet right into a pool of skilled entrepreneurs, business leaders, and potential companions. Their steering and experience have helped us refine our enterprise technique, navigate challenges, and establish alternatives for progress.” 

The founders say

“Our imaginative and prescient is to assist clear up stress and nervousness so folks can take management of their lives,” says McWhinney. “Our aim is to supply an answer that goes past conventional wellness practices and integrates seamlessly into the fashionable way of life. 

“We consider that everybody deserves entry to the transformative advantages of optimised respiratory, and we’re excited to convey the Anda band to people worldwide. 

“Having personally skilled the transformative impact of breathwork in managing our personal well being and busy existence, we wish to make this observe extra utilised and accessible throughout aggravating moments in day by day life, corresponding to earlier than a vital assembly or presentation. 

“To validate this, preliminary buyer interviews present that individuals are determined for an answer to emphasize and nervousness. 

“We’re feeling a rising tide, with Breathwork on an identical trajectory to the place yoga and meditation have been 10-20 years in the past. Beginning with the Anda band, our imaginative and prescient is to be the leaders within the breath tech house. 

“When you’re taken with being one of many first people to expertise the progressive good wearable that works to cut back stress and nervousness, go to our web site and signal as much as our waitlist and hold an eye fixed out for our Kickstarter marketing campaign launch within the coming months.” 

What’s subsequent? 

Antler, a worldwide early-stage VC, is revealing its newest investments in formidable Australian founders and startups. With over 100 investments in early-stage corporations, Anda is considered one of its most up-to-date portfolio corporations. 

  • StartupDaily is the official media accomplice of Antler in Australia.


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