Advisors shouldn’t discuss to shoppers about ageing, most don’t prefer it


Respondents to the Harris Ballot for Age Waves additionally discovered that it’s higher to speak about “longevity” to this era who discover the phrase extra interesting than “ageing.”

Over 50s are additionally not happy with how they’re portrayed within the media — as frail, grumpy, or incoherent — and different damaging stereotypes of longevity.

Most (83%) U.S. adults 65 and over say it’s extra necessary for them to really feel helpful than youthful of their retirement years.

The brand new retirement

Together with how pre-retirees see their way of life, their view of retirement can be completely different from earlier generations.

Whereas there could have been discuss of relaxation and rest from previous retirees, 66% of these in or approaching that stage of life immediately see retirement as a brand new chapter in life and 59% say they wish to work in some type throughout retirement.


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