Assist platform providing dealer leads requires uptake


A platform aiming to centralise companies that assist people by way of challenges equivalent to separation or divorce is in search of higher dealer engagement, providing potential certified leads.

Launched in June 2023, Australian Household Legislation Advisory Providers (AFLAS) matches shoppers with suppliers as they undergo the journey of their household regulation or relationship points.

“AFLAS exists as an providing to align the wants of individuals when they’re navigating relationship and life modifications,” mentioned AFLAS CEO Tony Coughlan (pictured above).

“Quite than individuals scuffling with disjointed companies, AFLAS gives readability and saves time, power and cash for individuals, as they cope with huge life modifications equivalent to divorce and separation.” 

Whereas this holistic method connects individuals with quite a lot of companies from legal professionals, counsellors and psychologists to accountants and monetary advisers, many going through separation additionally want the companies of mortgage brokers.

“Authorized companies are only one piece of the service pie. Many relationship breakdowns will contain a property, and many individuals will want the companies of a mortgage dealer consequently,” Coughlan mentioned.

“For instance, in the event that they promote their joint property after which want mortgage recommendation on their subsequent buy, or when one occasion is shopping for out the opposite occasion and must remortgage.”

Coughlan mentioned mortgage brokers who joined the platform would profit from being related with shoppers on the proper stage of their journey within the type of pre-qualified shopper leads who want mortgage assist.

“We act because the conduit, making it straightforward for individuals and for service suppliers to attach, and to be a central level of fact when accessing the fitting help.”

Filling up the pipeline

On condition that the platform had simply began, Coughlan mentioned it “might take some time” to generate a pipeline of leads.

“A few of our shoppers are within the pipeline course of at the moment. They nonetheless must undergo the decision-making course of, which, within the case of divorce, might be time-consuming,” he mentioned.

“In an Australian context, divorce sometimes marks the endpoint. Divorce itself is actually the ultimate signing of paperwork, confirming everybody’s settlement. Thus, we goal and set off mortgage brokers simply earlier than the divorce signing, because it’s the fitting stage of their journey.”

Contemplating that there have been greater than 56,000 divorces and over 89,000 new {couples} simply married in Australia in 2021, in line with ABS knowledge, the pipeline might replenish fast.

Divorce can also be a key issue in creating monetary stress amongst Australian {couples}.

Moreover, AFLAS doesn’t simply cope with divorce however with a spread of points, from questions round youngster help and adoption to shifting in with a accomplice, home abuse and LGBTQIA+ rights.

“Inevitably, there will likely be crossovers by way of these channels as properly,” Coughlan mentioned.

“Having mortgage brokers be part of us is essential. When the circulate occurs, we are able to instantly join them with shoppers needing help and maintain them knowledgeable about upcoming pipeline circumstances,” Coughlan mentioned.

“When it comes to who will get the leads, it’s first in finest dressed. However I’m certain as our shopper community grows there’ll a lot to share round to the mortgage brokers signed on our platform.”

How can brokers get entangled?

To get entangled, brokers simply want to leap onto the AFLAS web site and e book an appointment.

Coughlan mentioned having a pre-screening appointment is essential to make sure the dealer will get a certified lead and the shopper receives the absolute best companies.

“Whereas many organisations rely solely on on-line interactions, we take a special method. We proactively join with brokers, arranging calls to know their experience and geographic presence,” Coughlan mentioned. 

“This helps us establish their aggressive benefits. We then file notes and affiliate them with brokers, enabling us to match them with clients in our pipeline. This private contact is essential not just for validation but in addition for fostering a powerful connection between brokers and clients all through their journey.”

Whereas initially primarily based in Victoria, AFLAS has expanded to the place the service is required. 

“Our plan is to develop over the subsequent three to 6 months. Actually, we’re already receiving inquiries from shoppers as far-off as America.”


Leave a Comment